Career Lander

Archive for the ‘Advertising’ Category

Advertising can be a rewarding career choice for creative as well as business-oriented people. Here is a brief overview of basic advertising careers.

Account Managers

The account manager sells advertising programs and ideas, such as ad campaigns, communication plans and public relations activities.

Graphic Artists and Designers

Graphic artists in advertising careers use high-tech computers and programs to implement ideas from designers and creative directors.
Graphic designers create these rough ideas, also on computers, with the direction of creative or art directors.

Copywriters

Copywriters are entrusted with developing compelling verbal arguments to engage potential advertising agency clients and convince them to purchase the agency’s ideas.

Audio-Visual Artists and Technicians

The AV tech handles music, film, animations and other media recording projects.

Display Artists and Coordinators

The display artists and coordinators are entrusted with creating, shipping and setting up displays for trade shows.

Public Relations Specialist

The public relations specialist helps the client improve his image, introduce a new product or service, or create fun and attention-getting media stunts.

Education

If you are considering advertising careers, consider taking college courses in marketing, art and design, and writing.

The Advertising Educational Foundation (AEF) writes on its website that advertising is the key to the success of a business. Advertising allows companies to inform buyers about their products and services, and their features and benefits.

The goal of advertising is to persuade consumers to consider a specific product or brand.

AEF notes that part of advertising is show business, and nowhere is that more true than in television advertising. But while consumers only see the finished commercial product once it airs, there are many people behind the scenes who have careers in the television advertising business.

Sales

Television media planners primarily work for advertising agencies. They use research to better understand the public’s habits and direct advertising geared toward demographics and use this information to buy ad space that targets their clients’ desired customers.

Media planners often work with a client’s advertising budget, negotiate prices and are responsible for verifying that the ads air when they were scheduled.

On the flip side, advertising sales executives sell television time to advertising agencies and also directly to companies. They will pitch the merits of their network(s), offer packages and promotions and also work within budgets to ensure their clients make the most effective use of their advertising time. Read the rest of this entry »