Career Lander

Archive for the ‘Advertising’ Category

If you possess the ability to create in an artistic way, a career in advertising design could make a rewarding choice.

You will be able to put your creative abilities to work by designing company logos or artwork that is used as part of an advertising campaign.

You could also be involved with designing company brochures, business cards, product packaging or websites.

General Skills

In addition to creative ability, a marketing background is beneficial to advertising designers.

Since work is typically geared toward a specific audience, advertising designers should know what appeals to that audience and be able to target designs accordingly.

They also need to work well under pressure in order to meet tight deadlines and make quick revisions to work.

Along with the a portfolio of work that demonstrates design skills, a Bachelor of Arts or a Bachelor of Fine Arts is often required for careers in advertising design, especially to obtain a position at an advertising agency and to move into management.

Experience

A portfolio of design work is necessary to obtain an advertising design position. This is a collection of work completed in art school or through previous employment.

A portfolio gives potential employers a glimpse at an applicant’s skill level.

Entry-Level Jobs

Advertising design careers often begin with work as a graphic designer in advertising agencies. These designers work as part of a team to develop an advertising campaign for clients.

They create the campaign’s artwork, such as the layout of a magazine advertisement or the design of a billboard or Internet site.

Some graphic designers also work as freelancers and perform work for agencies and businesses on a contract basis.

Management Jobs

Graphic designers who work well in a team environment and demonstrate strong organizational and leadership skills can eventually become art directors.

These individuals will supervise the work of several graphic designers, both in-house and freelance, on specific projects. Read the rest of this entry »

Advertising can be a rewarding career choice for creative as well as business-oriented people. Here is a brief overview of basic advertising careers.

Account Managers

The account manager sells advertising programs and ideas, such as ad campaigns, communication plans and public relations activities.

Graphic Artists and Designers

Graphic artists in advertising careers use high-tech computers and programs to implement ideas from designers and creative directors.
Graphic designers create these rough ideas, also on computers, with the direction of creative or art directors.

Copywriters

Copywriters are entrusted with developing compelling verbal arguments to engage potential advertising agency clients and convince them to purchase the agency’s ideas.

Audio-Visual Artists and Technicians

The AV tech handles music, film, animations and other media recording projects.

Display Artists and Coordinators

The display artists and coordinators are entrusted with creating, shipping and setting up displays for trade shows.

Public Relations Specialist

The public relations specialist helps the client improve his image, introduce a new product or service, or create fun and attention-getting media stunts.

Education

If you are considering advertising careers, consider taking college courses in marketing, art and design, and writing.